1966 - Eliezer Puzis Establishes a Pharma-Distribution Company
Under the original name, Pharm-Abic, the company began as the exclusive distributor for a major Israeli manufacturer of pharmaceuticals and OTC products.


1996 – Redefining Strategy
Pharm-Up redefines its strategic goal:  to lead the integration of the local market into the global industry.  Pharm-Up creates a business platform designed to serve international customers.  It gains its first multinational pharmaceutical clients.


1998 - Novolog - A Dedicated Logistics Arm was Created
To satisfy the increasing need for efficient logistical support, Pharm-Up establishes a separate specialty logistics subsidiary - Novolog.


2000 - Services for a New Millennium
Working with five of the world's leading pharmaceutical enterprises, Pharm-Up/Novolog provides comprehensive logistics and first "over the web" information services.  Company establishes Pharmacy Field Force activities.


2003 – Product Line Diversification
Novolog expands its reach in logistical services to include disposable medical devices for hospitals and clinics. Company succeeds in distributing these devices for both multinational and local business partners.   


2006 - Israel's No.1 Pharmaceutical Distributor
The company crosses the 1 billion NIS mark, becoming the biggest pharmaceutical distributor in Israel with more than 25% of the market share.


2008 – Establishes Care for Life
Home care service, Care for Life, established as a sister company to Novolog. The goal of Care for Life is to enhance the well-being of patients’ lives by improving medical treatment adherence and treatment course completion. In this way Care for Life supports patients, their families, their health-care professionals, and our multinational pharmaceutical manufacturer partners.


2011-2012 –Landmark Years
Pharm-Up acquires CTS's shares in Novolog thus becoming sole owner. Pharm-Up and Novolog merge into one operational company. Novolog wins the Leumit tender to become the health fund’s sole TPL (third party logistics) provider. Novolog moves to a new state of the art logistics center near airport and close to major transportation hubs.